I'm Nitin, I design & evolve digital products used by millions.
A Principal Product Designer who's spent over a decade in the industry. Now working independently, bringing expertise in product strategy, design systems, and AI-augmented prototyping to startups and product teams building at scale.
Designed core product experiences for Dream11's user base.
Built and scaled the design team, hiring across levels to support rapid growth.
Launched Watch Along in 60 days following an overnight pivot to Free-to-Play.
My work
How I lead
I build high-performing design teams with a focus on clarity, ownership, and speed. Scaled a team from 6 → 55 designers while leading work for 250M+ users. I drive alignment across product, engineering, and business, while staying hands-on on high-impact problems.
Problems I solve
I work on complex, high-scale product problems across growth, monetisation, and platform UX. From 40% cost reduction to pivoting products under regulatory pressure, I turn ambiguity into clear, shippable solutions. I focus on simplifying systems at scale while balancing user experience and business impact.